1.FIRST MOVING CONSUMER GOODS (FMGG) BRAND OF THE YEAR
Criteria
- Quality and Resilience
- Brand Market share
- Brand Acceptance, Reliability, Value and Durability.
- Brand Extension Programme And Creation of New Categories.
- Optimum Customer Satisfaction.
2.PHARMACEUTICAL AND DRUG BRAND OF THE YEAR
Criteria
- Consumer Acceptance
- Quality And Reliability
- Markets share Dominance
- HOUSEHOLD ELECTRONIC AND ELECTRICAL BRAND OF THE YEAR
Criteria
- Quality And Resilience
- Brand Acceptance
- Market Share Dominance
- Durability And Value
- Innovation And Invention
- EATERY AND FAST FOODS BRAND OF THE YEAR
Criteria
- Quality of Foods, Hygiene And Standard
- Level of Customer Patronage
- Efficiency in Service Delivery
- Growth in the Last oneYear
- Optimum Consumer Satisfaction
- PRINT AND ELECTRONIC MEDIA BRAND OF THE YEAR
Criteria
- Efficiency in Service Delivery
- Use of Digital Technology
- Ethnical Standard And Policy
- Media Coverage
- Operational Excellence
- CARS, AUTOMOBILE AND SPARE PART BRAND OF THE YEAR
Criteria
- Convenience And Value
- Quality & Resilience
- Functionality and Value
- Innovation And Standard
- Durability And Service
- INFORMATION COMMUNICATION AND TECHNOLOGY BRAND (ICT) OF THE YEAR
Criteria
- Operational Excellence
- Vision/Mission
- Staff Empowerment
- OIL & GAS BRAND OF THE YEAR
Criteria
- Brand Acceptance And Patronage
- Reliability And Durability of the Brand
- Quality Assurance
- AIRLINES AND AVIATION BRAND OF THE YEAR
Criteria
- Fixed Schedule of Delivery
- Time Based Brand Experience
- Service Delivery Schedule
- Operational Excellence
- Ethnical Standard And Policies
- TRANSPORTATION AND LOGISTICS SERVICES BRAND OF THE YEAR
Criteria
- Effective And Efficiency in Service Delivery
- Operational Excellence
- Growth in the Last one Year
- Time Based Brand Experience
- Ethnical And Policies
- HOSPITALIT’I TRAVEL & TOUR AGENCIES BRAND OF THE YEAR
Criteria
- Relationship with Stakeholders
- Customer Satisfaction
- New Innovation & Standard
- Growth in the Last One Year
- Ethnical Standard/Policy
- Use of Technology
12.HEALTH MAINTENACE & INSURANCE ORGANISATION, HOSPITAL, EQUIPMEN/HEALTH CARE/MEDICAL PHARMACY/HOSPITAL BRAND OF THE YEAR
Criteria
- Quality Service Delivery
- Use of Technology
- Operational Excellence
- Ethnical Standard & Best Practice
- New Innovation & Invention
13.CLEANING AND DRY-CLEANING SERVICE BRAND OF THE YEAR
Criteria
- Operational Excellence
- Quality Service Delivery
- Ethnical Standard & Policies
- Market Share Dominance
- Optimum Customer Satisfaction
- Growth in Last one Year
- BEAUTY, COSMETICS, TOILERIES AND FASHION BRAND OF THE YEAR
Criteria
- Quality And Resilience
- Market Share Dominance
- Brand Acceptance, Reliability & Value
- Optimum Customer Satisfaction
- Level of Customer Loyalty
- CEMENTS, PAIN1 FURNITURE, ALUMINUM AND BUILDING MATERIAL BRAND OF THE YEAR
Criteria
- Quality And Resilience
- Brands Acceptance And Reliability
- Durability And Value
- Market Share Dominance
- Optimum Customer Satisfaction
- PAPERS AND STATIONERIES, PRINTING AND PUBLISHING BRAND OF THE YEAR
Criteria
- Durability And Value
- Quality Assurance
- Brand Acceptance
- Market Share Dominance
- Customer Brands Loyalty
- FINANCIAL SERVICES BRANDS (BANK, INSURANCE, PFA, MFB STOCKBROKERS, ASSET & INVESTMEN1 MORTGAGE BRAND OF THE YEAR
Criteria
- Efficiency in Service Delivery
- Growth in Size in the Last one Year
- Branch Network
- Balance Sheets
- Low Level of Bad Debt
- Growth in Staff Strength
- Use of Technology
- Time Base Brand Experience
- Ethnical And Policies
- Credible Corporate Governance
- COURIER AND PACKAGING BRAND OF THE YEAR
Criteria
- Efficiency And Effective Service Delivery
- Service Delivery Schedule
- Operational Excellence
- Growth in the Last one Year
- SPORT, ARTS AND ENTERTAINMENT BRAND OF THE YEAR
Criteria
- Quality And Reliability
- Optimum Customer Satisfaction
- Durability And Services
- Customer Brand Loyalty
- Internal Brand Culture
- INDUSTRIAL EQUIPMENT & MACHINE BRAND OF THE YEAR
Criteria
- Operational Excellence
- Quality Service Delivery
- Staff Empowerment
- Ethnical Standard & Policies
- TELECOMMUNICATION (GSM MOBILE HANDSE AND CDMA) BRAND OF THE YEAR
Criteria
- Network Coverage
- Effectiveness of The Network
- Quality Service Delivery
- Customer Relation & Service
- Staff Training And Attitude
- Relationship with Stakeholder
- PROFESSIONAl. SERVICES (LAW, ACCOUNTANCX ADVERTISING MANAGEMENT CONSULTING, PUBLIC RELATION BRAND OF THE YEAR
Criteria
- Personality of the CEO
- Ethnical Standard
- Operational Excellence
- Staff Empowerment
- Visual Representation
- 23. SPECIAL CATEGORIES THE YEAR
This will go to office holders who have distinguished themselves and excelled via transparent leadership. They are advised to get as many people as possible to congratulate them for winning the Award. It will also be given personalities who have made contribution to the development of Brand Management as a Profession
- EDUCATION/LEARNING/ ACADEMIC BRAND OF THE YEAR
Criteria
- Intellectual disposition
- Quality education orientation
- Stakeholders endorsement
- Personality of the leaders
- PROPERTY/FACILITIES MANAGEMENT BRAND OF THE YEAR
Criteria
- Innovation and security awareness system
- Security management skills
- Personality of CEO
- Operational effectiveness
- Use of technology in security system
- Quality service delivery /reliability
- Recognition by industry stakeholders
- MARKETlNG COMMUNICATION BRAND OF THE YEAR
Criteria
- Efficiency in Service Delivery
- Use of Digital Technology
- Ethnical Standard And Policy
- Media Coverage
- Operational Excellence
- INSURANCE BRAND OF THE YEAR
Criteria
- Quality And Resilience,
- Brand Market share.
- Brand Acceptance, Reliability, Value And Durability
- Brand Extension Programme And Creation of New Categories
- Optimum Customer Satisfaction.
- PENSIOW ADMINISTRATION BRAND OF THE YEAR
Criteria
- Intellectual disposition
- Quality education orientation
- Stakeholders endorsement
- Personality of the leaders
30 OIL SERVICING BRAND OF THE YEAR
Criteria
- Efficiency in Service Delivery
- Growth in Size in the Last one Year
- Branch Network
- Balance Sheets
- Low Level of Bad Debt
- Growth in Staff Strength
- Use of Technology
- Time Base Brand Experience
- Ethnical And Policies
- Credible Corporate Governance
31.DIGITAL MARKETING BRAND OF THE YEAR
Criteria
- Quality And Resilience
- Brand Acceptance
- Market Share Dominance
- Durability And Value
- Innovation And Invention
- HMO BRAND OF THE YEAR
Criteria
- Quality And Resilience
- Market Share Dominance
- Brand Acceptance, Reliability & Value
- Optimum Customer Satisfaction
- Level of Customer Loyalty.
AWARD RESEARCH REPORT IN BRIEF
THE AWARD TECHNICAL COMMITTEE
For the purpose of the Award, the organizers have put in place a team of Brand Experts. Researchers and journalists to determine which Brands, Individuals and companies that deserve the Awards.
THE AWARD TECHNICAL COMMITTEE’S REPORT
The committee took an annual survey to determine which Brands appeal most to African Consumers. A total of 25,000 questionnaires were randomly circulated. To obtain diverse ethnic representation across sections of respondents, questions were interpreted in different languages. Participants were asked to name the best brands for several categories of Products, companies and daily necessities. The survey truly reflects outstanding Brands Performance for all Brands nominated. The research takes into account both quantitative and qualitative criteria. The five qualitative criteria were quality, value, trustworthiness, strong image and understanding consumer needs.
SCOPE OF THE RESEARCH
Brands consumer survey that reflects outstanding Brands Performance for Award was conducted between June to March, 2018. Several categories of products and services were the focus of this Award.
RESEARCH METHODOLOGY
The research methodology consists of a quantitative technique where data was collected through face-to-face personal interview, using a fully structured questionnaire held at stratified multi-stage random sampling technique.
ANALYSIS OF THE RESULT
This year, Brands from indigenous and multi-national firms operating in Africa have been nominated for this Award.
