Seeking to enhance professional development skill in the area that are most relevant to the business community today; the Congress will provide hands on skill building experience for Brands and the Brand Management community.
Therefore, the Congress expects participants from all over Africa. Participants will find a full year’s worth of thought provoking, insightful and tangible ideas, with speakers and peers throughout the event.
The focus of this one-day African Brand Congress in Nigeria (the host country) will be to support you in the journey of excellence in Brand Building, to be able to discuss and influence the issues of sharing the African Brand future. This provides the ideal opportunity for interaction among leading companies and keynote interactive discussions. Quality up to date case studies from leading organizations providing a close look at the improvement that the biggest companies in the market are currently implementing worldwide.
The African Brand Congress is aimed at company Chairs, Presidents, Directors, CEOs, Brand Custodians and Managers from among Leading Brands that believe in Creating Strong Brands.
Over the past several years, Branding has become the buzz word across Corporate Africa from large corporations to the small businesses. Brands are counted among the biggest asset of any Company. A strong brand can prove to be the propeller of a company’s growth in the global arena. Brands are also a source of differentiation for Companies and many Companies especially those dealing with consumer products are known more by their brands than their corporate identities.